Director

Created, grew, and currently lead the global Data and Analytics team for Twitch Advertising and Sales, responsible for organizational planning, product scope, and budgeting for the team of BIE, Data Engineers and Data Scientist.

Focused on automation and integrations (API, data warehousing, new vendor), advanced analytics and data science (cluster, anomaly detection, regression, segmentation, factor analysis, lookalike modeling), insights visualization (Tableau, Mode, AWS, Google Suite) and enablement.

Manage the TwitchRPG (Alida) panel of +225k Twitch users in 25 regions and 12 languages for advertiser and service insights. Leverage a multi-million dollar budget for panel tooling, recruitment, health, language expansion, and internal adoption.

Lead first and third party data ingestion into the Twitch service, specifically scoping vendor introductions, integration outline, go-to-market strategy, quality assurance, and finances.

Data enablement leader, construct and host training on new vendors, first party tools, and new / existing methodologies.