Manager

Conducted topical analysis of Twitch's audience behaviors, identified market trends and drive advertising revenue.

Built advertising’s data pipeline and reporting suite, using Tableau, SQL and JavaScript.

Wrote, directed, and analyzed campaign studies for clients (brand lift, offline sales/attribution, topical/categorical, custom).

Managed the TwitchRPG (Alida) panel of +75k users explicitly for advertiser and site insights.

Integrated team process into Salesforce, helping scale and associate team’s work with revenue.

Consulted on first and third party data integrations into the Twitch service.

Data enablement leader, construct and host training on new vendors, first party tools, and new / existing methodologies.